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5 effective techniques that will help you reduce your website’s bounce rate

Your bounce rate is the percentage of visitors who land on your website and then leave before viewing other pages. This is a rate you want to keep low, otherwise Google will assume your content isn’t helpful to visitors and lower your ranking on the search results. Additionally, if people leave your website quickly after landing on it, they’re probably not making purchases.

In this article, we’re going to outline how you can lower your bounce rate and ultimately drive more conversions through your website. Let’s get started.

Highlight the USPs and benefits of your services above the fold

A unique selling point (USP) is what makes your business better than the competition! So, before outlining the features of your products or services, you want to show your website visitors their benefits and convince them that you’ll be able to improve your customers’ lives. 

People don’t like a hard sell, so you’ll get a lot more conversions if you can first tell people how you’ll work to help them. This can keep your bounce rate low, as people will want to learn more and could be more inclined to buy from you after imagining the benefits of doing so. 

Let’s take a look at a few examples of businesses that use this strategy well.

At Loganix, we outline the USPs of our blog writing services right at the top of our service page. As you can see in the image above, we highlight that our services are provided by university-educated writers who are great at creating informative and educational content. This gives website visitors an idea of what we can offer them and shows they can trust us to deliver what they need.

Taking this approach will help website visitors to think about how you can improve their lives, which will make them want to browse your website. This will then lower your bounce rate!

Blue Apron, a meal kit subscription service, highlights their benefits before their product’s features, as well. On their homepage, they highlight how their services work — a user gets to pick their own meals, unpack their fresh box, and simply start cooking! By showing off how simple and easy their services are, Blue Apron highlights how customers can truly benefit. This makes it more likely that website visitors will want to stay on the website and further investigate, which will lower their bounce rate!

Highlight how your services work on your website, and focus on how they can help your customers. This will engage your audience and keep them from leaving your website, helping you to reduce your bounce rate.

Help people to take the next step straight away 

When people land on your eCommerce store’s product or service page, you want to make it as easy as possible for them to take the next step. This will increase your chances of making a sale and also help you reduce your bounce rate.

You can make it simple for people to take the next step in a few different ways. For instance, you can:

  • Offer a clear call to action (CTA) that tells the user what to do next

  • Provide a sophisticated search feature that directs users to the products or services they need

  • Display your contact information in various places so people can get in touch

Let’s take a look at a few examples of businesses that make it easy for people to take the next step for inspiration.

RMIT Online, an online university based in Australia, makes it easy for people to get in touch from their page for their Master of Human Resource Management program. As you can see above, RMIT Online has a form that a website visitor can fill out in order to take the next step and get a brochure. By making this step clear and easy to access, RMIT Online makes it more likely that people will continue investigating their programs, reducing their bounce rate.

Consider offering a similar form on your website. If you ask for a small amount of information to help people take the next step with your business, website visitors will find it easy to get started. This will make them more likely to stay engaged and reduce your bounce rate.

DontPayFull, an online coupon finder, has a very helpful tool on their website. As you can see above, their Amazon discount finder requires only a small amount of information and is straightforward to use. A user just needs to plug in some keywords and their price range, then DontPayFull will show them relevant discounted products they’re likely to be interested in. Because the tool is so simple to use, it’s likely to be helpful to website visitors and make it more likely that they’ll take the next step. This can help lower DontPayFull’s bounce rate!

Consider offering a tool on your website that can direct people to the products and services they need. This will help people quickly and easily take the next step, so they stay on your website longer. This will help to lower your bounce rate!

TruthFinder, an online records search company, makes it easy for people to take the next step from their blog, too. They have an article titled “How to Find Your Dad” and, at the top of the page, there is a simple search bar where a user can plug in a person’s name in order to find them. This makes it very easy for people to get started in finding their lost relative, making them more likely to stay on the website. 

If you publish blog content, be sure to make it easy for people to get started with your business from those pages, as well. Consider adding the likes of your contact information or a search tool to keep people engaged and get them to take the next step. This will help you lower your bounce rate.

Make sure your website is responsive 

It’s important that your website displays properly on any device. This means you need a responsive website design — if you have web pages that look great on all devices, people will spend more time on your site. This will help you improve the user experience and keep your bounce rate low.

Here are a few tips for creating a responsive website:

  • Create a mobile-friendly website that works on both iPhone and Android devices (use Google’s mobile-friendly test for help with this).

  • Make sure your site has a fast loading speed (try to keep it under 2 seconds).

  • Remove any dead links from your website

If you can create a responsive website, you’ll ensure that website visitors have a positive experience. This will encourage them to browse your website, reducing your bounce rate.

Conduct some A/B testing 

A/B testing will help you to determine which elements of your website convince people to click and convert, or contribute to a lower bounce rate. A/B testing lets you show one piece of content to one half of your audience and another version to the other half. You can then compare the results and determine what works better.

To work out what is impacting your bounce rate, you might want to change elements like the phrasing or colors of your CTAs, where your contact information is located on the page, or which images you use. If you run a few different A/B tests, you can determine what design elements lower your bounce rate and what you should stick with as a result.

Use an A/B testing tool in order to run your experiment. Your web host might have one of these, or you can use Google’s.

Use strong visuals to catch a visitor’s eye

Reducing your eCommerce website’s bounce rate is all about catching and keeping your website visitors’ attention. Strong visuals can help keep people engaged on your website and encourage them to click around, reducing your bounce rate! 

When choosing website imagery, keep your audience’s needs in mind. If you’re trying to help them with a problem, you might use images of sad people who look like they need your assistance, for example. Or, if you sell toys or games, colorful and cheery images are a great choice. 

Let’s take a look at a few examples of businesses that have great website imagery for inspiration.

American International University, a higher education institution in Kuwait, has great imagery on the web page for its film production program. As you can see above, there are pictures of cameras filming and students at work — this type of imagery can get people excited about their field of study and keep them on the website longer. As a result, this will help American International University lower their website’s bounce rate!

On your website, use imagery that shows people what they can expect from your products and services. This will help get people excited about your products or services and keep them on the website longer.



PeachyBbies Slime Shop, a slime manufacturer, also has great imagery on its homepage. As you can see above, they have images of some of their different slime products. As a toy manufacturer, PeachyBbies is all about having fun, these products are exciting, tasty-sounding, and colorful. With this product imagery, PeachyBbies can get people excited about their products, which will keep visitors clicking around the website and lower their bounce rate!

Showcase images of your products on your website! This can help get people excited about using them and make them more likely to click around your store, which will lower your bounce rate!

Summary

Lowering your website’s bounce rate is very important for running a successful online business! In this article, we outlined how you can lower yours using great imagery, A/B testing, and more. 

Customer loyalty: 5 effective ways to increase your repeat purchase rate

A lot of business owners make the mistake of always chasing new customers, but encouraging repeat purchases from people who have already bought from you can be a lot more fruitful! In fact, attracting new customers can cost five times as much as retaining existing customers (OutboundEngine). 

In this article, we’re going to outline how you can encourage customer loyalty and bag repeat purchases for your eCommerce website. Let’s get started.

Provide customers with all the information they need to make informed purchases 

If you want customers to come back and shop with you again, you need to ensure that they make purchases they’re happy with. You can ensure this by providing all of the information they will need to make informed purchasing decisions. As a result, they’ll be more likely to be happy with their purchases, increasing your repeat conversion rate.

Here are a few different ways that you can ensure you’re helping your customers make informed purchases:

  • Publish case studies that outline the results of your past work

  • Provide product demonstrations or videos

  • Create buying guides and comparison pieces

Let’s take a look at a few examples of businesses that do a great job of helping their customers make informed purchases for inspiration. 

Cisco Umbrella, a provider of cloud security software, has an ultimate guide on DNS Security that does a great job of helping their customers understand what the company is offering. The article covers what DNS security is, how it works, who needs it, and why it’s important. This guide is thorough and can help customers determine whether this service is right for their needs. Therefore, it can help customers make better purchasing decisions, leading to happier customers that will want to come back for more.

Consider writing ultimate guides that outline everything someone would need to know about a product or service you offer. Extensive guides like this can help your customers make the purchase that’s right for them, which will ultimately lead to customers who are more loyal to your business. 

On the other hand, Dick’s Sporting Goods, a sporting goods retailer, publishes great buying guides and comparison pieces on its Pro Tips blog. For example, their guide to buying a fishing rod outlines everything someone needs to know before buying. The article covers the different components of the rod, how to choose the right rod length, and more. It’s great for anyone who isn’t sure what fishing rod they require for the best results. 

Dick’s Sporting Goods has a ton of different options to choose from, and this guide can ensure their customers make the right choices. This will lead to happier customers, meaning it can help build loyalty with Dick’s Sporting Goods.

If you have a lot of different products that fall into the same category, consider writing buying guides or comparison pieces that help readers make the best purchase for their needs. These guides will help ensure your customers’ happiness, which will make them more likely to stay loyal to you.

Create a loyalty program to incentivize repeat purchases 

One of the most effective ways to encourage people to keep buying from your eCommerce store is by introducing a loyalty program. This will allow you to reward customers for coming back time and time again. 

You could also tie discounts to a customers’ birthday, send them links to exclusive sales, or create a point system that lets them build up points for prizes and store credit, for instance.

So, create a loyalty program and hype it up with your customers! Promote sign-ups for your loyalty program on social media, in your newsletters, and across your website. This will ensure that your customers know about your program and get excited about signing up.

Always provide the best possible customer service 

To earn your customers’ loyalty, you’ll want to make it as easy as possible for people to get in touch if they have questions, concerns, or complaints. Providing the best customer service is extremely important, and the quality of your service can make or break someone’s decision to make a repeat purchase!

Keep in mind that people like to communicate in different ways. To cater to as many people as possible, you need to offer different communication channels. As an eCommerce business owner, you can offer customer service options over email, over the phone, on your social media accounts, or through a live chat service, for example. 

If you’re struggling to manage a multi-channel customer service system, consider outsourcing some of your services. For example, you could take advantage of virtual receptionists, 24/7 answering services, or email monitoring that can help ensure you help as many customers as possible. 

Use social media to stay on your customers’ minds

If you can ensure that you’re frequently on your customers’ minds, they’ll be far more likely to revisit your website and shop with you time and time again. Social media is one of the most powerful tools for ensuring that your customers are reminded of your business on a regular basis, so make sure you’re putting it to good use!

Here are a few different ways you can ensure that your social posts help to encourage repeat purchases:

  • Announce your new products

  • Show how different products or services work together

  • Highlight any sales or deals your business is having

  • Post images of people enjoying your products/services

Keep in mind that different social media platforms will work better for different businesses. If you’re just looking for the largest audience base, Facebook is the clear option. If you have a lot of visual content, Instagram and TikTok are good options. If you market to professionals, go with LinkedIn.

No matter what platform you choose, be sure to post on your social media accounts regularly (every other day or so). Interact with your customers, as well — this will encourage more engagement from them and make them want to visit your website. If you need help staying on top of your social media postings, consider using a social media analytics tool to stay organized. These tools can help you schedule posts in advance, determine what times of day to post, and more.

Regularly publish valuable content to keep people coming back 

If you want people to make repeat purchases, you need to give them a reason to revisit your website over and over again. One of the most effective ways that you can do this is by publishing helpful, high-quality, and informative content that your target audience will be interested in.

To come up with content ideas, start by looking at what your competitors are doing. This will give you an idea of what people want to read about and what topics have already been covered. 

Next, think about what common customer questions you could address. Check in with your customer service team and see if there are any questions they get asked regularly. If you base your content on these queries, your customers will feel understood by you, which could lead to them making a purchase!

You can also conduct some keyword research. Keywords are the words and phrases that people plug into search engines in order to find useful content. If you can identify what keywords your customers are searching for and weave them into your blog posts, you’ll be more likely to appear on relevant search engine results pages. This will drive more of your ideal customers to your website. 

To find the most relevant keywords, head to a tool like Google Keyword Planner with a list of words and phrases related to your business. Plug them into the tool and Google will provide you with a list of popular phrases based on their competitiveness, or how hard they are to rank for, and their average monthly search volumes. 

Look for keywords that are extremely relevant to the products or services you sell — some keywords may work as content topics on their own, or you might want to do some further brainstorming in order to determine how you can turn keywords into content. This will help ensure you draw the right people to your website.

Let’s take a look at a few examples of businesses that have great traffic-driving content on their websites for inspiration.

Instant Checkmate, a company that allows users to search public records, has a lot of very valuable content on its website. For example, on their Jackson, Mississippi criminal records page, they have a lot of details about the local crime statistics, arrest records, and more.

This content shows website visitors that they can trust Instant Checkmate to help them with their public records needs, including when they need information on local crime statistics. This indicates to website visitors that Instant Checkmate is a reliable source of local crime information, making them more likely to come back and use their services more.

Check in with your customer service team or use keyword research to determine what information related to your business your ideal customers are searching for. If you can provide this type of content on your website, you’ll prove to your customers that you’re a source of helpful information. This will make it more likely that they’ll visit your website regularly and stay loyal to you.

At Loganix, we have helpful content on our website, as well. For example, our SEO glossary simply explains hundreds of SEO terms that anyone involved in digital marketing should know. 

As an SEO fulfillment partner, it’s important that we offer content like this to our customers — it gives them a resource to reference time and time again. Because this content encourages them to revisit the website, users will become more familiar (and therefore more loyal) to our business.

Think about what resources or content you could create that your ideal customers will want to use over and over again. This is the type of content that will build a relationship with your customers and earn their loyalty!

Summary

Customer loyalty is really important for growing your business! In this article, we outlined how you can increase your customers’ repeat purchase rate, including by creating great content, being active on social media, and more. 

Popular Frameworks for Developing Web Applications

Web applications are extremely popular, and a variety of frameworks are used to create them. It is quite a complicated process, so choosing the right software is crucial. The advantage of frameworks is that they are ready-made solutions, they are the result of cooperation of a powerful community. This translates into great time savings, you do not have to think about the solution to a repetitive problem, because someone has already found it, just use this knowledge and move to the next stage of work on your application.

What is the framework and why is it worth using it when developing software?

Web applications are software specially prepared for running on web servers, connecting to other users' devices from a web browser. During their creation various software is useful, and in order to save time you can bet on ready-made solutions in the form of frameworks. They provide a base for programmers, which they later modify according to their needs. Frameworks also allow for the organization of group work. Using them reduces the amount of code to be written. Moreover, its quality increases, which results from the good internal logic of frameworks and imposing it on created applications. In the case of frameworks you can also talk about reliability, there are solutions designed by experienced and qualified people. Frameworks are designed for application development, programming platforms. They provide many libraries and tools to design a professional application. Fragments of frameworks can be refined as per your convenience. They self violate the sequence of actions performed during application development. A framework consists of frozen points, or fixed points, and hot points subjected to transformations by programmers.

What are the most common frameworks for web application development?

There are many frameworks to choose from that make web application development easier and faster. The Angular framework is based on JavaScript, uses controllers and the rootScope concept. You can count on the bi-directional binding feature, which translates into shorter application building time and improved performance. There are also various support tools available to increase efficiency. On top of that, there are directives in the form of reusable DOM attributes. The two-way bindings translate into automated updates, no direct programmer support required. Built-in REST communication and external libraries will also be a plus.

Laravel framework is a very popular tool among developers, it works great when creating web applications. It is characterized by simplicity, intuitiveness and functionality. It is equipped with an Artisan command line interface, which saves a lot of time. There is no need to create code from scratch. It allows you to create virtually all the necessary components. Programmers appreciate the speed of Laravel work. In addition, it is equipped with a security system. You can protect the created code from CSRF attacks. The framework is also enriched with a built-in authentication system, free tutorials created by specialists are available.

Django Framework has many advantages, it allows programming in Python, which is one of the easiest programming languages. It provides a tool rich in numerous functions and components that are needed to build an entire web application. What is more, all the components are fully compatible with each other, which translates into smooth cooperation. Programmers can count on a multitude of libraries. The advantage of Django is speed and simplicity. Python syntax is understandable and clear. Django developers also took care about security issues, built-in protection against various threats. The advantages are scalability of the framework, cross-platform and a big and involved community.

Symfony framework is fast and uses little system resources. Symfony is fast, uses little system resources, has an open-source structure, can be used for long-term maintenance and is compatible with most platforms and libraries. Symfony allows you to create both simple and complex applications. Written code can be used and modified many times. Ruby on Rails is characterized by simplicity of writing a code, clear cooperation with various databases. You can count on many modules. Creating web applications is accessible and pleasant. It's enough to define deviant methods, because basic operations on data are already ready, automatically downloaded from the database. In Ruby on Rails' favor is placing information only in one and strictly defined place.

5 marketing tactics every eCommerce business should be using

You can’t just open an eCommerce store and expect it to make sales — if you want to be successful, you need to market your business! In this article, we’re going to outline some of the most effective marketing tactics that every eCommerce business should be using to sell their products.

Let’s get started.

Focus on SEO to reach a wider audience 

Search engine optimization (SEO) is one of the most important digital marketing techniques today. SEO refers to a variety of strategies that can help your website to rise through the search engine results pages (SERPs). A good SEO strategy can help you get more traffic and ultimately increase your conversion rate!

There are three main components to a successful SEO strategy: content, link building, and technical SEO. 

Content

Content marketing is a cornerstone of any digital marketing and SEO strategy. It’s the process of creating content that your ideal customers would like to consume in order to pique their interest in your products or services.

When creating content for your website, you need to conduct keyword research to ensure you can attract the right people to your website. Keywords tell search engines exactly what the content on your website is about, making it easier for them to rank your business for certain queries! To conduct keyword research, head to a tool like Google Keyword Planner with a list of words and phrases related to your business. Plug them into the planner, and Google will provide you with a list of keywords based on their competitiveness, or how hard they are to rank for, and their average monthly search volumes. 

Many of the keywords Google shows you will work as content topics on their own. Look for keywords that are closely related to your field or niche and weave them into your content. Weave your primary keyword into your titles, headers, and body copy — in the first 100–150 words of an article is ideal, if possible. Secondary keywords can be sprinkled throughout. This will give search engines more context as to what your content is about and promote it to people who are likely to be interested in products like yours!

Link building

Link building is the process of acquiring hyperlinks from other high-quality and authoritative websites back to your own. When this happens, Google takes it as a vote of confidence in your work and will give you a boost on the SERPs as a result.

To build links, you simply need to create top-notch content that people will want to share with their own audiences. Helpful how-to guides, buying guides and comparison pieces, templates, and tools are all very sharable forms of content that can attract links. Guest posting, in which you write expert content for a blog relevant to your field, is also a great way to attract links.

Technical SEO

Finally, technical SEO refers to the technical requirements that indicate to a search engine that your website is of high quality. It’s a very important part of website building and can mean the difference between your site ranking highly or not ranking at all. 

Getting your technical SEO right can help search engines “crawl” your website and determine how it’s structured and better understand your content. Page loading speed and mobile-friendliness are very important aspects of technical SEO, as well. They signal to a search engine that your website is high-quality and will offer a good experience for their users.

Here are a few things to keep in mind when it comes to technical SEO:

  • Ensure your website has a fast page loading speed (try to keep it under two seconds)

  • Use internal linking to help search engines crawl your website and understand how it’s structured

  • Remove any dead links

  • Compress your image file sizes

  • Make sure your website is responsive and displays well on all device types

If you improve the technical quality of your website, you can rank higher on the SERPs.

Publish content your audience will value

As we touched on earlier, content should be a very important part of any digital marketing strategy. Using content marketing, you can attract your ideal audience to your website and get more sales!

To determine what types of content your target audience will value, start by checking in with your customer service team. See if there are any topics they frequently get asked about. This will give you a better understanding as to what they’re interested in. You can also look at your website analytics and see what content is performing well. What are people reading, commenting on, and sharing? This is likely your content that your audience values the most.

You need to ensure that the content you create is high-quality — you can’t just create a blog post and expect it to do well. If you publish low-quality content, you risk bringing people to your website that end up quickly leaving, increasing your bounce rate. If your bounce rate is high, Google will assume that your content isn’t helpful, hurting your SEO.

If you don’t have the time or resources to work on your content marketing yourself, consider investing in professional blog writing services — this will help ensure you’re publishing quality content regularly.

Let’s take a look at a great example of content marketing for inspiration.

Bankruptcy Canada, a group of licensed insolvency trustees and consumer proposal administrators, has a debt repayment calculator that provides a lot of value for their target audience. 

This tool asks how much debt a website visitor has in order to help them determine how much their repayments will be if they use Bankruptcy Canada’s services and what their other options are. This is a great tool for a bankruptcy firm to provide — their target audience might find it when searching for phrases like “debt options” or “debt repayment”. These people are likely looking for ways to get out of debt or declare bankruptcy, meaning this is content they will value. 

Think about what tools or calculators you could create for your website to help your ideal customers. If you can answer their questions or solve problems for them, they’ll be more likely to trust you and invest in your products or services.

Display social proof on your website 

Word-of-mouth recommendations are incredibly powerful, and you can replicate their effects by adding social proof to your website. This will help new customers to feel more confident about their purchases when buying from you, as well as help them set their expectations for your products or services. When people feel like they have a clear idea of what they’ll be getting from your business, they’ll be more likely to make a purchase!

Let’s take a look at a few examples of websites that have done a great job of incorporating social proof into their websites for inspiration.

Aerial Wakeboarding, a retailer of ski towers and wakeboarding equipment, uses both star reviews and written testimonials to provide social proof on their homepage. As you can see in the image above, Aerial Wakeboarding has a five-star rating from a November 2021 customer! They also outline how much they love the product they bought and how it has changed the look of their boat. When new website visitors see this review, they’ll be confident that Aerial Wakeboarding sells quality products and be more likely to spend money with them.

On your website, consider using written testimonials to reassure your website visitors that you offer high-quality products. This is a great way to showcase some social proof and convince potential customers to make a purchase.

A Gift Personalized, a retailer of custom presents, takes a bit of a different approach to displaying social proof on their website. As you can see in the image above, some of their best-selling products come with an average star rating and the number of reviews they’ve received, which are displayed below the relevant pictures. This can help website visitors quickly compare the company’s offerings and be reassured about the quality of their products, making them more likely to make a purchase.

On your website, show off your product reviews. This will help potential customers compare your products and see what will work the best for their needs, helping you increase your sales.

Use the social media platforms that are right for you

Social media is a very powerful tool that all business owners should take advantage of! But, with that being said, too many businesses make the mistake of trying to be on every platform at once, which can have a detrimental impact on the quality of their content. Stick to one or two platforms that are very relevant to your business. 

When picking a social media platform, think about what will work best for your type of business. If you have a lot of visual content, like a restaurant or salon would, visual-heavy platforms like Instagram or TikTok are great options. If you market to other business professionals, LinkedIn is the obvious choice. If your audience is broad and you’re just looking for the largest social media platform, use Facebook. 

Once you choose which platforms you want to post on, be sure to create content for them regularly. Whether you post weekly, bi-weekly, or even daily, your customers will want to see that you’re regularly creating content. This will ensure that you’re top of mind when they need products or services like yours, helping you increase your sales!

Create videos that show your products in the best light 

Video content is becoming increasingly popular on eCommerce websites! If you create videos that show how exciting your products are, you can make more sales and stand out from the competition.

There are lots of types of video content you can create for your business. You could create production process videos, unique and engaging advertisements, or product demonstrations that show how your products work.

Let’s take a look at an example of a business that uses this tactic well for inspiration.

SchoolLockers.com, a retailer of school lockers and storage cabinets, uses video content on their category pages. In the storage cabinets page video you can see above, one of their employees shows off various aspects of their cabinets, including their different sizes and colors. This is a great way for SchoolLockers.com to show off their products and get potential customers excited about their benefits. Additionally, since one of their employees is showing off their products, it helps build trust with viewers and put a face behind the business. This will make it more likely that a website visitor will buy from SchoolLockers.com.

On your website, consider creating similar videos to show off your products or services. Outlining the features and benefits of your products in this way can help website visitors better understand them and encourage more people to make a purchase.

Summary

In this article, we outlined different marketing tactics that every eCommerce company should be using, including social media, video content, content marketing, and more.