How to Promote Your YouTube Channel?

YouTube ranks as the 2nd largest search engine giant after its parent – Google. More than 500 hours of content are uploaded on YouTube every minute. With this said, you cannot afford to be lost in the sea of videos.

Every YouTuber has a preset goal. For instance, they’ll want to increase subscribers for YouTube Channel, boost viewers' count on videos, and so on. Hence, SEO for YouTube Channel is the least essential to meet these goals.

We’re here with some striking ideas for promote your YouTube channel that’ll pave your way to YouTube search engine optimization. Have a look.

9 Trending Inspirations to Promote & Rank YouTube Videos

  1. Emphasize on Thumbnail Images

Creating a YouTube thumbnail is often an overwhelming task. But, do you know? It is one of the best YouTube SEO tactics often ignored. Learn to create unique, interactive & trending thumbnails for your videos using YouTube thumbnail maker.

YouTube thumbnails are magnets attracting viewers. Your videos may get more views if you understand the benefits of creating exciting thumbnails. Make it a big hit with awesome editing apps like YouTube banner maker.

Here are a few instances of the best YouTube Thumbnails.

Before you start designing yours, keep a few things in mind:

  • Your thumbnail should be within the 2MB size limit

  • Try for a 16:9 aspect ratio

  • Only use image formats like .JPG, .PNG, .BMP, or .GIF

  • The minimum width is 640px.

  1. Let your Video Title do the Talking

The second important thing after a thumbnail is a descriptive title. Your viewers should get an idea of what this video will be shared by just looking up the title. The trick is to add searchable keywords with power words to keep your YouTube SEO optimization on point.

You can say that the best YouTube video title is the one that’s created through both – viewers’ & search engines’ viewpoints. Keep your keywords in the first half & elaborate in the other half.

For instance, a tutorial on adding a drop-down list on Google sheets may be entitled as:

How to add a drop-down list in Google Sheets | Step-by-step Tutorial for Beginners


Create drop-down list in Google Sheets | 2-minute Way

  1. Practice Reverse-engineering of Google SERPs

It gets a lot easier to drive maximum YouTube traffic or rank YouTube videos if you ace reverse-engineering of Google SERPs. In other words, you’ll have to work out finding search keywords that only display video results. Try different search term variations and perform a deep drill on keywords favoring your Channel.

Here’s an example of “funny videos”. It makes sense if your YouTube Channel is about Entertainment with comedy clips or prank videos. After all, nobody is interested in reading an article about this.

funny videos.png

Similarly, if you own a Dance tutorial channel then go with keywords like “wedding dance performance ideas”, “wedding dance on Bollywood songs”, “bride performance ideas”, etc.

  1. Don’t Forget to Include CTA

Each YouTube video should accompany a call-to-action. If you don’t have any third-party products to target then promote your brand itself. But, don’t forget to include a CTA. Your viewer is supposed to engage with your site, view products/services, or show interest in your brand after watching your videos.

As per YouTube, a user performs any of these four actions:

  • Subscribe to your YouTube channel

  • Watch more videos

  • Like/Share a video

  • Leave a comment

You’ve got many chances for driving YouTube traffic hereafter. Here are a few ideas to promote your YouTube channel you may like to try:

  • Request users to subscribe and hit the bell icon for the latest updates after the Intro

  • Add pleasing Outros with a clickable subscribe button featuring your latest channel subscriber count

  • Place links in the description box for inviting users to click

  • Share social media links to grow your Instagram followers

Choose whichever feels right for your video. Ultimately, your YouTube audience should benefit from your website or social media traffic.

  1. Keep your Videos Open to Embed

One of the best ways to increase views, likes, and subscribes to your YouTube channel is allowing embedding. This simply means that you’re allowing users to re-publish your videos on websites, blogs, or other channels. Besides benefiting them to explain content better, you get more exposure. But, don’t forget to mention that creators can use your content and they’ll have to give credits to your channel.

  1. Opt for Cross-media-marketing of YouTube Videos

You can easily think about influencer marketing. But it’s less often than people realize to utilize the power of social media presence to promote your YouTube channel. If you’re pondering on how to SEO YouTube videos then here’s your take. Shoot emails with newsletters, blogs, or social media accounts. Have a dedicated section on your website homepage enhancing your presence on YouTube. Publish relevant blogs where you can link your videos.

In short, do everything in your power to let people know you have a YouTube channel too & vice versa. 

  1. Make Playlists

Grouping relevant videos allows YouTubers to be viewed more. Create a playlist of similar videos so that the next video in this playlist runs with autoplay & tada! You get more views. Another benefit is that your search ranking boosts.

If possible, make episodes or a series of videos instead of publishing it all in one long video. This will make your content easily accessible and less boring to watch. Your viewers will stick to your channel & you’ll get opportunities to be more searchable.

  1. Be Consistent with your Video Series

Why would a user subscribe to your YouTube channel if you aren’t regular in publishing content? This is just a cue to be more consistent and publish video series so that viewers show interest in subscribing to your channel. One of the best examples is Moz’s Whiteboard Friday series.

The idea is to give them a reason to return. This means you’ll need so many juicy ideas!

  1. Prefer user Engagement via Collaborations, Contests & Response Videos

User engagement is a give and get relationship. If you’re willing to drive user engagement, you’ll have to engage with them too. In other words, keep live connections with your subscribers. Reply to their comments actively, keep collaborating with brands & keep up with trends.

At the end of the day, YouTube is a social media platform, right! You’ll drive maximum benefit with real-time connections & genuine user engagement.

Key Takeaway

YouTube traffic for videos is as important as leads for websites. Thus, you cannot ignore YouTube SEO and expect your Channel to grow. Besides sketching out how to promote your YouTube channel and video ideas, know which apps can help you drive maximum traffic. Utilize editing apps like Intro Maker, Banner Maker, and so on to ease your efforts. After all, it’s little things that make for big success. Don’t you agree?

Key Features You Should Consider While Picking Inventory Management Software for Your Company

Any error in tracking and managing inventory can generate major issues in your operations. This can result in additional expenses, wasteful purchases, depreciation, and understocking. Worse, it can also cause delays in deliveries, leaving customers dissatisfied with your business. Avoid these scenarios by investing in the best inventory management software for your business.

Why invest in inventory management software

Businesses are earnestly digitizing their supply chain operations to remain competitive and relevant in the market. This allows them to streamline inventory management, warehouse management, manufacturing, and order fulfillment process. One of the most in-demand software is inventory management software. In fact, GMI Insights predicts its demand will have an annual growth rate of 5% from 2020 to 2026.

Inventory management has a positive and significant relationship with your company’s profitability. It ensures you have enough stock of your products to meet customers’ demands. This makes it one of the most crucial aspects of your business operations. Hence, you need an efficient and transparent system to make sure that you aren’t missing sales due to understocking or losing money due to overstocking. An inventory management software can simplify this process and make it even more effective.

So if you want to keep up with your competitors, it’s time you recognize the importance of inventory management software for your business.

Key features to look for

You will find countless inventory software available for businesses. Each one offers unique arrays of tools and functions to help you manage your inventory efficiently and effectively. So before you invest in one, make sure you end up with the right software for your business. With that, here are some of the key features to consider during your search.

  1. Inventory tracking

One of the challenges in inventory management is keeping track of your stock. The lack of transparency makes it harder to determine when to purchase or manufacture more of your products. Poor inventory tracking can result in overstocking or understocking. Either means a loss of profit for your company.

Hence, it is important that your software can track and monitor your inventory. This lets you know the right time to restock your products to prevent understocking or overstocking. In effect, your inventory management software serves as an extra pair of eyes to monitor your stock levels. 

Likewise, choose software that can allow you to purchase more supplies for your inventory. This makes it easier and more convenient to manage your stock since you don’t have to switch tabs or apps to do so. You will find inventory management software solutions that automate restocking. In fact, 58% of businesses have implemented smart automation in their supply chain, specifically in their inventory management.

  1. Scalability

As your company grows, you need to make sure that your inventory management can keep up. It means adjusting to new customers’ demands and anticipating the changes in dealing with your stock. This is also something to consider when choosing the right inventory management software for your business. Invest in software that can help you scale up (or down) as needed. 

Cloud-based inventory management software is a great example of scalable software. Unlike their on-premise counterparts, you don’t need to invest in your own hardware to scale your inventory management software. Your cloud service providers would have the necessary resources to scale up your processes and make sure your software can adapt to your business growth.

  1. Analytics and reporting

Data is driving businesses to make smarter decisions and better plans for their operations. One of the benefits of inventory management software is its data analytics and reporting feature. It doesn’t just monitor your stock levels, but it also extracts data from your inventory and analyzes it. From there, it can generate forecasts of how much stock you need for a certain product in the future. Some inventory management software can also predict potential sales and profits based on your inventory data.

Aside from data analytics, another feature to look out for is report generation. Pick a software that transforms raw data and analysis into a summarized format. This includes graphs, charts, or figures. This way, you can gain insights into your inventory management with just a glance.

  1. Multi-platform capability

The past years saw a boost in remote work. As a result, companies prioritize flexibility when investing in software. Flexibility refers to the software’s accessibility. You need to make sure that important stakeholders can access the data, tools, and functions that your inventory management software offers. 

What you need is software that can be accessed on any device. This includes mobile devices like smartphones and tablets. This allows you to track and manage your inventory on the go. You don’t even have to go back to the office or go to the warehouse to resolve any issues with your inventory management. You access all the processes and data involved at the push of a button. 

Allowing room for flexibility within your operations is also a  proven ecommerce strategy for sales growth. This allows you to expand your operations and meet your customers’ demands wherever they are.

  1. Integration with other systems

Your inventory management is a part of a bigger system, which is your supply chain. If you want to embrace full digital transformation for your supply chain, it’s a good idea to check your software’s integration capabilities. 

Integration makes it easier to sync data across all your digital systems. For example, you can integrate your inventory management software with your warehouse management software to have more comprehensive information about your stock’s overall condition. 

You can also integrate your inventory management software with your ecommerce platform to boost your sales. Doing so allows your inventory management software to update your stock level in real-time and avoid the possibility of selling out-of-stock items in your store.

  1. Customization

There is no such thing as a one-size-fits-all inventory management solution. Software designed for small businesses won’t be able to cope with the complex processes of a corporation. Fortunately, there are different types of inventory management system that you can choose from depending on your business’ needs and demands.

Another alternative is to pick a software that allows customization. You can find out by contacting the vendor to ask if they can add or remove certain features in the software. This is a great feature to have if your company has very complex specifications for your inventory management. 

  1. Usability and support

The whole point of investing in software is to make inventory management simpler and more convenient. Investing in a software that is too complicated to use will defeat the entire purpose. All it would do in the end is waste hours of your time just to learn the ins and outs of the software. The same is true if the software keeps having issues to the point where it disrupts your workflows. 

Hence, it is important that you consider usability and support when picking the right inventory management software for your business. Choose a software that is intuitive and beginner-friendly so that anyone in your organization can easily use it without further training. Likewise, choose a vendor with great and reliable customer support and can immediately help you resolve any issues in your software.

Choosing the right software

You might find yourself overwhelmed with the sheer number of inventory management software to choose from. It is tempting to just pick one that is the most popular just to save yourself time making the decision. But in doing so, you can end up with a software that does not suit your current workflows.

Learning what key features to consider in your inventory management software helps narrow down your list. This ensures that you will get your money’s worth by investing in the right software for your business. Aside from these key features, you should also identify your business’ own needs to have an idea of what other features to look out for. 

10 Effective eCommerce Strategies to Help You Reach More Customers

What are ecommerce marketing strategies worth your time and investment? Whether you’re just starting a business or already have a well-established customer base, you need to stay updated with your business’s latest e-commerce marketing trends and strategies.

Launching a site is already a significant milestone for your brand. That’s why it’s essential to invest in a practical site website structure and marketing strategy.

In this post, we’ll walk you through the nine effective strategies to help you gain more customers in the long run:

1. Conduct a competitive analysis

It would be best never to leave out competitive analysis, no matter how effective your efforts are. Knowing who your competitors are is as vital as learning about your customers.

Why? Because by doing so, you can quickly assess their strengths and weaknesses and look for ways how you can gain a competitive advantage over them. For instance, you can study your competitors by looking at what content they produce, what keywords they’re ranking for in their SEO campaigns, what type of products they have for sale, etc.

You can look for market gaps that you can use to eventually outsmart them, even if they’re better funded than your store. For example, you can try using long-tail keywords. The more specific these keywords are, the more customers you’ll be able to attract in the long run.

2. Improve your social media strategy

A robust social media marketing campaign for your e-commerce business has many benefits. Primarily, this is to boost user engagement and drive sales. User engagement usually involves shares, likes, comments, and general interactions on your post. 

It will help you leverage your brand in people’s minds. Word-of-mouth marketing is also crucial because it’s easy for you to share information between and within platforms. 

Using various social media platforms makes it easy for your e-commerce business to create and maintain its online presence. For example, Instagram has a swipe-up link feature on stories and product stickers that, when clicked on, directs users to a product or catalog.

In the same way, Facebook has dynamic ads where owners can upload whole catalogs and then promote relevant content to its users. Since most of these platforms are visual-focused, you need to ensure that your posts and promotions have visually stimulating formats. 

3. Optimize your shopping cart functionality

To prevent customers from abandoning their shopping carts, you need to ensure that your shopping cart functions well. To spot issues, you need to analyze the performance frequently. 

Study your analytics data to see what stages customers tend to abandon your site. Then, think of ways you can improve on them. Similarly, you can also utilize A/B testing to know which solution has the highest potential to decrease shopping cart abandonment. 

4. Add eye-catching photos and quality product descriptions

To help your customers decide, provide them with the information they need. Since they cannot see or touch the product, they rely on product images and descriptions before deciding. 

Make sure that you include high-quality product images to generate attention. Then, give them a list of features and benefits to know what they’ll be getting. 

5. Use product video transcriptions and captions

Video captioning improves your SEO rankings, lets you reach more customers, and provides information in a simplified form that engages your audience, eventually leading to higher sales. 

In the same way, transcription can significantly enhance webinars and market research interviews, making sure that you get the most out of this marketing strategy. So, make sure that you get the best transcription software in the market. 

6. Increase ecommerce search usability

Do you record and analyze what your customers are looking for? If you can track this, you can effectively enhance your navigation and search capability.

To optimize the UX of your e-commerce site, you need to organize it to fit two primary groups of prospective customers:

  • Site visitors who only want to browse.
  • Visitors who know what they want to purchase.

Now, people who know exactly what they’re looking for want to find the correct information quickly. Creating a high-performing search experience is vital here. If users can’t find what they’re looking for, they’ll look someplace else.

The second category is those who wanted to browse and compare items. They’ll be using navigation menus and browsing through product categories and pages. To make the entire experience smooth, organize the menu bar and categories in highly intuitive and easy-to-use sections.

Your site’s search and navigation function also need to be well-designed and user-oriented to be effective and enhance your customers’ overall experience.

7. Focus on eCommerce SEO

One of the best ways to attract more customers is to improve the SEO of your eCommerce website. You will have to do keyword research, take care of your site structure, optimize the site on-page and build backlinks. 

Besides regular SEO techniques, you should consider integrating your site with Progressive Web App (PWA) to enhance its rankings. It’s proved that PWA benefits SEO since it helps to improve the site’s load speed, mobile-friendliness, and user experience.

8. Offer a wide selection of products

The more products you’re offering, the more likely customers will find something that will interest them. Ensure that you provide several styles, brands, and price points to appeal to as many shoppers as possible. 

See to it that your product descriptions are thorough. That way, customers can make a more informed decision on their purchasing product. You can also offer free shopping once they reach a certain threshold or offer it for a limited time. 

9. Offer discounts and promotions

Another way that you can generate attention is by offering discounts and promotions. 

Provide discount codes, seasonal sales, and free shipping offers to entice customers. Make sure that they’re attractive and competitive enough.

10. Host a contest or giveaway on social media

Finally, one of the best ways to attract prospective customers is by hosting contests and giveaways on social media. 

Contests are a great way to boost online engagement and inspire more people to reach out and engage with your brand.

Over to You

So, there you have it. Hopefully, you will apply these strategies to optimize your e-commerce site. Hopefully, these tips will help you get ahead of your competitors and provide actionable insights to boost your sales in the long run. 

The key here is developing the right strategies which will work best for your e-commerce store and your customers. Good luck!

Top 7 Proven Ecommerce Marketing Strategies for Sales Growth

Source: Freepik

So you have recently developed a shiny, new eCommerce website and are looking to promote and sell your excellent range of products, but where to start? Despite what a lot of blogs and e-books might tell you, building a successful eCommerce website takes plenty of time and effort, including a fair share of trial and error.

In this article, we will look at 7 proven eCommerce marketing strategies to boost sales growth, helping to make your online store a success.

An Overview of Ecommerce Marketing

Ecommerce marketing is a range of practices and techniques that can typically be broken down into three stages:

  • The first step is to promote your products via numerous channels to help drive potential customers to your online store. 

  • Once a new user is directed to your store, the next stage is to encourage them to purchase with the help of a strong user experience

  • When a first-time purchase has been completed, the last step is to keep the customer as a long-term patron, resulting in repeat business.

Developing an eCommerce website is not covered by this guide, but there are many website builders out there that can simplify the process and create effective and functional online stores

If you prefer WordPress as your chosen content management system, Elementor, Divi and other powerful WordPress page builders might be of great interest.

7 Proven Ecommerce Marketing Strategies To Boost Sales Growth

  1. Establish Your Target Audience

Knowing exactly who your target audience is and optimizing your content around their wants and needs are vital to growing a successful online business. However, identifying your key target audience requires thorough research.

Source: Freepik

Here are some useful tips to define your primary target audience:

  • It is always a good start if you can be ‌part of your intended target audience, allowing you to apply your preferences to your strategy. If you have no interest in the products you are selling, then the task becomes much more difficult.

  • Envisage your ideal customers, determine individual profiles for each and think about how to meet their requirements. This will help you build a targeted marketing strategy. 

  • Using the profiles you have created, you can then segment your audience to create personalized campaigns. Think locations, behaviors, interests, and professions.

  • Once you are up and running, it is important to understand what you are doing successfully and where you could improve. Think of ways to gather feedback and opinions from your customer base, such as a survey that offers incentives.

  • Encourage referrals by offering incentives to your customers for promoting your store this can be achieved through social media shares in return for a discount or a prize.

  • Conduct regular competitor analysis to stay on top of new trends and products. This can help you identify new niches that may have passed you by. If your competitor’s product is good, then it is up to you to show why yours is better.

  • Finally, always be willing to change and adapt. If a campaign hasn’t produced significant results, then analyze how to improve it, or if it needs to be scrapped altogether.

  1. Use Keywords To Drive Your Marketing Strategy

When building a search engine marketing strategy, you need to know what the search intent of the user is. In our case, this is likely to be for purchasing ‌or product research. 

Product research-related search terms often contain words like “cheapest”, “best” or “newest”, while customers looking to buy a product are likely to use words such as “shop”, “discount”, and “sale”, for example.

Establishing the intent of your target audience will help you identify the correct keywords to use in your content. An old-school brainstorming session is a great way to build an excellent library of potential keywords before using a keyword research tool such as Ahrefs or Uber Suggest.

  1. Ensure Your Product Pages Are Optimized

Your product pages need to be optimized for both text and visual searches. This means high-quality, unique text, images, and video. You will also need a strong call-to-action (CTA) to encourage the user to place an order. 

Product reviews and ‘Social Proof’ are also fundamental to a successful eCommerce website, as a customer is more likely to purchase a product if there is a convincing testimonial from a fellow shopper.

Remember, you can create amazing product pages, but if your website does not function the way it should and impairs the user’s experience, then it might all count for nothing. Applying effective business process automation can turn a potential exit into a sale - assist the customer as much as possible without being invasive.

  1. Create Sensible Re-targeting Campaigns

Annoyingly, there will be times when a customer places an item in their cart, ready to buy. Then they suddenly exit the store without making a transaction. There can be many reasons for this, and it is a common occurrence, but not all is lost.

Re-targeting should be one priority of your eCommerce marketing strategy.

Using automated processes, you can send gentle reminders to these ‘nearly customers’  trying to entice them back to your store, perhaps offering a discount or an alternative product.

  1. Build a Strong Mailing List

Many unsuccessful online stores have neglected to build up their mailing list and instead have narrowed their marketing plans focusing on search engine optimization and social media. We should not underestimate the role of email marketing.

Build up your mailing list using the following methods:

  • Pop-ups asking users to sign up for your newsletter

  • Offer discounts for users that have opted-in to your mailing list

  • Product giveaways on social media

  • An opt-in option at the checkout

  • Strategically placed calls-to-action across your website

Keep in mind that when asking people to sign up for your email list, you need to offer something of value.  While coupons and discounts can work, for some brands this can be educational content as well.  

For instance, if you had a golf ecommerce brand it may make sense to create an online course that explains how to get the perfect golf swing.  

The nice thing here is that your offer isn’t selling anything, it’s just educating your audience.  So, they’re much more likely to get a free resource like this and then look at you as a thought leader, which will lead to more sales in the future. 

You can build a list of subscribers with the help of this video:

  1. Stay Ahead of the Game With Automated Emails

For any form of marketing, it pays not to be reactive, eCommerce is certainly no exception. 

Automated email campaigns can help you inform your mailing list of a sale or special offer during key periods of the year, as well as entice back customers that have abandoned their shopping cart. This is a powerful tool and a great time saver.

  1. Focus on Effective Social Media Campaigns

Source: Freepik

Establishing a brand is vital if you want to launch an online store that generates sales, and the best place to promote your brand online is via social media. 

Platforms such as Instagram allow you to develop ad campaigns that can target specific audiences, while there are also helpful tools to help you schedule Instagram posts so your page remains active - using a range of software is key to managing each aspect of your campaign without being overwhelmed.

To achieve great social media success and high conversions, we refer you back to our first point, knowing your target audience!

Final Words

We hope our insights have been both digestible and useful, and we wish you and your online store luck with your chosen strategy. 

Remember, successful eCommerce websites are not achieved overnight, and mistakes will be made along the way, the important thing is how you adapt.